Nomads by nature, the boo team have travelled far and wide across the region in pursuit of inspiration, mastery of local design practices and— above all —to form profound connections based on deep cultural understanding. 

We draw inspiration from time-honoured traditions and the ever-changing world around us to create for consumers, collaborate with cultural institutions, and partner with businesses of all types that seek genuinely meaningful, one-of-a-kind pieces.

Market

A looping gif of the black Incense Burner emitting smoke

At boo, every design story begins with an echo from the past, a spark of the present, and a vision for the future. Our creations are bridges between worlds. We imbue each piece with a soul that travels towards new cultural horizons.

Here, aesthetics intertwines with allegory. Spaces turn into sanctuaries and objects into oracles.

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Collection

We believe in the power of stories to connect us across time and space. Our mission is to collaborate with cultural organisations to craft experiences that not only showcase but also celebrate the richness of our heritage. 

Through a blend of traditional craftsmanship and modern innovation—we create designs that are as meaningful as they are mesmerising.

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Business

At boo, we're more than designers—we're natural narrators and creators of the extraordinary. Born from the fusion of traditional artistry and modern innovation, our mission is to craft experiences that resonate, connect, and inspire. 

With roots deeply embedded in multicultural influences, we craft places and products that celebrate the richness of diversity. We are driven by our passion for turning the ordinary into the unforgettable.
    View our projects

    Featured on

    • Overview of the Medaillon collection for the AD Middle East article

      AD Middle East

      "[...] this where this exhibition truly succeeds: by combining objects with architectural interventions in a way that they seem in dialogue rather than in competition, Beiruti has fashioned a vision of togetherness"

      Full Article 
    • View of the middle sized lamp from the Medaillon Collection

      Design Boom

      "At the core of Joe Bou Abboud’s contemporary lighting collection, Medallion, lies a tribute to the geometric splendour of traditional Qatari jewelry — now reenvisioned through the lens of modern minimalism"

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      Full Article 
    • Focus on the pedestal of the Medaillon lamp for press article

      La casa in ordine

      "Wife and husband duo presents a collection of lamps, mirrors and tables inspired by the jewelry worn in the Gulf area in ancient times: uniting past and present through the common thread of design and elegance"‎

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      Full Article 
    • Focus on the top part of the Medaillon Collections lamps

      The Times

      “Once we find a story we like, we set about turning it into a design and choose the function. There’s a huge amount of culture in the Arab world, a great richness, and all the parts of the region have their own specific ways of doing things”

      Full Article 
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